Aeolus held the "World Quality International Brand Dragon Action" conference
On the morning of March 18th, 2014, Aeolus Tyre Co., Ltd., “The World Quality International Brand Dragon Motion - Quality Improvement Implementation Plan Presentation Conference†was held at the production base in Jiaozuo, Henan.
The launch of the "Quality Improvement Plan for the World Quality International Brand Long Teng Action " is the historic mission of Fengshen Tire to represent the Chinese Tire Corps to advance to the high end. It is adhering to the path of new industrialization and accelerating the realization of the vision of "World Quality, International Brand". An important step in struggling to enhance China's manufacturing status.
Fengfeng tire chairman Wang Feng addresses the event
Wang Feng, chairman of Fengshen Tire, interpreted the contents of the “Government Work Report†made by Prime Minister Li Keqiang about the transformation and upgrading of Chinese manufacturing, analyzed the current situation of China’s manufacturing rather than strong, and pointed out that the Chinese tire industry pointed out China is the world’s largest tire producer and exporter. The number of tire manufacturers ranks first in the world, but it is in the low-end market image in the global consumer perception. China’s tire industry as a whole is large and not strong, such as : Frequent encounters with anti-dumping in overseas markets, the Chinese tires give customers the impression that the products are of low quality, low price, and do not have world-class brands.
Wang Feng pointed out that Dragon Action will highlight the following three characteristics. The first is to formulate a mid-to-long-term development plan, rolling forward in three years, carrying out research projects, and improving quality. The second is to allow customers to participate directly, collaborate with the entire value chain, travel with customers, learn from customers, and create value for customers. Third, comprehensively take the initiative to compete with world-class companies and shorten the distance between them and world-class enterprises. From the perspective of international practice, product innovation relies mainly on market-driven, regulatory-driven, and scientific and technological innovation-driven product performance improvement focus on "three attributes" (functions Sex, environmental protection, economy).
Finally, Wang Feng pointed out that he expects everyone to work together to promote domestic products, eliminate some of the country’s consumer psychology and even discrimination against domestic products, maintain and enhance the image of Chinese manufacturing, and establish the confidence of Chinese people in manufacturing in China. Fengshen Tire has taken the lead in globally implementing 100% green radial tire products since May 2011. The products are in full compliance with the world’s most demanding EU REACH regulations and tire labeling laws. Calls for government procurement to focus on urban public transport and urban leasing. Priority should be given to green tires. Automobile OEMs should upgrade their procurement technology standards and prioritize the assembly of green tires.The press conference, deputy general manager of Aeolus Ltd. Pingyao Ling highlighted the "Dragon Program of Action" and overall objectives. Companies such as ROTR, OTR, PCR, and TBR, with their R&D directors, have communicated with customers and introduced the current status and future development plans of Fengshen's products. There is still a gap between Aeolus shares in the world and the world's top level in the same industry. With this “Quality Improvement - Dragon Actionâ€, Aeolus shares will be the first step in China's domestic tires, and it will enter the world's second-tier tire industry.
Aeolus Tire Company's backbone members took photos together to support the "Dragon Action"
Fengshen Tire is the world's top 500 company--listed company controlled by China National Chemical Corporation's central state-owned enterprises. It is the first in the world to achieve 100% green manufacturing of non-distinguishing, non-discriminatory radial tire series products; and overseas markets, especially European and American high-end market, domestic Chinese enterprise bus and passenger car tires. Brands and leaders; The first and only nation-wide "two-type" (resource-saving, environment-friendly) enterprise pilot unit in the tire industry in China; the only company in the industry ranked as the "China 100 Most Valuable" in the 19th Paris, France. "On behalf of Chinese industrial enterprises, they are invited to make a typical speech on green development at the 3rd "Green Industry Conference" of the United Nations.
According to the “Quality Improvement Implementation Planâ€, Fengshen Tire will accelerate technological innovation and process innovation, build a world-class R&D platform and means represented by intelligent simulation technology as soon as possible, promote world-class manufacturing/continuous improvement, and solidly conduct lean production and Lean Six Sigma. Management, upgrading manufacturing capacity to “low cost, high quality, and high efficiencyâ€; accelerating global brand building and brand communication, building “Ailuchi†passenger car aftermarket service brand, and trying to participate in influential sports marketing events around the world .
After the meeting, Chairman Wang Feng and the four product development directors of the company also received interviews with reporters respectively, and conducted in-depth exchanges on issues concerning the future development of the company and the improvement of product quality.
According to report, Fengshen Tire Co., Ltd. successfully sponsored China's off-road rally in 2013. In addition, as the official partner of the first China Off-Road Rally, the company won the 2013 Corporate Top Ten Sports Marketing Case Award with excellent product service and comprehensive brand promotion. This year, Fengshen will continue to cooperate with cross-country rally and actively participate in the world-famous Volvo Ocean Race hosted by Dongfeng Commercial Vehicle and Volvo Group.
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